BILL McCARTNEY AND ASSOCIATES is a marketing and sales company founded in 1991.
The creator of this imaginative, computer-powered, efficient company is Bill McCartney. A seasoned professional, Bill has thirty years experience in the industry, including positions as buyer and manager of several retail stores. Bill also served as a Director of Marketing for a chain of franchised retail shops and as product developer for a gift manufacturer.
The collection of designers' works represented by Bill McCartney and Associates is a spunky mixture of classic and contemporary hand-made styles, realized in jewelry, tabletop, giftware and lighting. The lines are marketed to museum stores, better specialty stores and galleries, nationwide. Efforts are also made to provide exclusive designs to certain upscale mail order and catalog customers.
Many of the artisans represented by Bill and his associates have been with the company since the beginning. Continuity is a key factor in the synergy between marketing, sales and manufacturing. Those who have maintained a relationship with Bill have enjoyed prosperous growth.
With a finger on the pulse of the marketplace, Bill is always on the lookout for emerging new talent to keep the mix fresh. The representation is exclusively made in North America.
From the beginning, Bill realized the importance of computer-powered attentiveness. The record keeping of his enterprise is managed by software written for sales reps, by sales reps. SmartREP software enables McCartney to track accounts that want or need to be called back, to never overlook ship dates for important open orders and to create a marketing plan based on the taste of existing accounts and prospects.
Since the economic downturn of the past few years, Bill has focused his market presence in Atlanta for the two major shows in January and July, and is juried into HIGH DESIGN at Americasmart. His sales force covers the Southeastern United States.
It is not surprising Bill McCartney and Associates has earned a reputation as a must stop for buyers of innovative North American craft.
McCartney And Associates, 2001-2011.
All Rights Reserved.